Website Optimization 
Top 10 Reasons For Your Website Redesign
Your LCI website redesign improves search engine optimization (SEO), upgrades website content and structure as well as giving business owners greater control of their website information and online marketing expenses.
- Website loads too slow so most visitors quickly leave website,
- Website is invisible on Google's search results,
- Web design is not easy to update and maintain - result: outdated information frustrating potential clients
- Frame website that has poor to no search engine optimization,
- Market has shifted and website needs to shift to meet new needs,
- Current website isn't designed to latest web standards and appears differently in Explorer, Firefox and Safari,
- Website scores low on "credibility" factors,
- Your marketing message or your whole site is presented in Flash.
- Front Page website only looks good in Internet Explorer, or
- Uhmmm, well, lets admit it, your cost-saving creation needs serious professional help.
Redesign For Greater Online Market Impact
One of the first steps in your business website redesign is benchmarking the effectiveness of your current keyword usage. A redesign can better implement those keywords for better search engine indexing.
As part of our website upgrade and online marketing service, we research your market keywords to see if there are more specific ones for your market niche that could attract higher quality sales leads. By implementing a multi-tiered keyword approach, you can target both your main market while not overlooking your specific niche markets.
Business Web Redesign For Greater Owner Control
Are you frustrated with outdated business information on your website? Your customers are too! According to the Stanford University's Web Credibility Research, errors such as misspellings, broken links, and outdated information are three of the top elements causing your website to lose credibility. Loss of credibility reduces your hits to sales leads conversion ratio.
Do you need a web design that allows you or your staff to correct errors and easily update information? If you have the bottleneck of getting your webmaster's time or the burdensome expense of achieving even minor web edits, contact us.
Lightwave Communications website redesign and upgrading addresses all these reasons and helps business owners gain greater control of their online marketing asset. Our improvements to your site's underlying web design makes online updates easy, faster and less expensive for you or your webmaster to make.
Redesign and Upgrade Versus A New Business Web Design
There may be no need to throw the baby out with the bath water! If your business information and graphic design are where you like them, a website redesign can often begin getting you a higher return on your online marketing investment faster by making key changes under the hood to improve your search engine ranking.
Lightwave Communications can take your older frame website and upgrade and redesign it as CSS website in order to capitalize on the SEO benefits of CSS, while keeping the best parts of your current site's look and feel.
For table layout websites, adding CSS improves search engine optimization and load times, reduces the size of your website, and makes editing its look and feel less time consuming and costly.
Contact Lightwave Web Design today to get your analysis of your business website. Often a web redesign can be achieved faster while keep all the benefits of your current site while reducing its negative attributes.