About Lightwave Communications Inc
Lightwave Communications, Inc., a Montana business since 1995, helps small business owners improve their online marketing profitability through our Lightwave Web Design services - serving your online marketing needs with business web design, SEO, ghostwriting and copywriting services and website repair or redesign and optimization for your current website.
Web Design For Business Entrepreneurs
The principals of Lightwave Communications have worked as owners or managers in a stock brokerage, home construction, manufacturing and software engineering. Though each business had its unique market, the business principles and techniques of running a small business, creating a business system and training employees remained the same in each business. In each business, we helped create and institute systems to help the businesses run better and improve quality control. After noticing that the weak link in marketing strategies was the companies' websites, we started editing and copywriting material for the companies' website. From there, we naturally expanded into CSS and HTML/XHTML coding and SEO optimization to quickly improve each businesses competitive edge through higher ranking in search engine results.
From helping companies take their websites from invisibility to ranking on the search engines, Lightwave Web Design began working with the small business website market - owners who wondered why, after investing time, money, energy, sweat and tears into creating a website or paying professionals to develop it, the websites were not generating sales leads. The trend seemed to be small businesses put up web site, get disappointing results and then go on with business, not giving their website too much thought.
We noticed several traits hurting the business websites' ability to generate sales leads:
- Older sites lost visibility due to newer web designs coming along that were better search engine optimized,
- Websites were built by graphic designers who migrated from the print field and were reluctant to go with newer web design technologies that were less graphics-centric,
- Inability to see how a business website could ever have a return on the original investment,
- The mystery of a new technology causing business owners to shy away from ever going online,
- Business owners, unaware of SEO, settled for either attractive custom websites or inexpensive template websites that never gained traction with search engines.
Our business consulting took on more web design work as we helped companies address these situations with a new website or a website redesign to jumpstart their online marketing and generate more sales leads. The step into the web design business was a natural step in our helping companies define their markets, create an online marketing strategy for gaining market share, and develop an effective online presence.
Web Design As A Business Investment
We approach business web design from the point of view of the business owner: "What is the most cost effective way to leverage the Internet market to increase profits and improve my business?" In this way we balance SEO, copywriting and graphic design as part of an overall marketing presence, with no one discipline being the hammer that makes every job look like a nail. Every web design job is an exciting challenge in a new market, but always helping owners get there marketing message out.