When Business Website Redesign Is Needed

Is it time to redesign your business website? Older business websites using frame web designs or on-page text styling suffer in search engine rankings. Actually frame websites are largely invisible to the search engines. Frame websites, the popular web design technique in the late 1990s, has been replaced in up-to-date web standards with HTML websites using Cascading Style Sheets (CSS).

Web developers use frames to present a masthead, navigation buttons and footer that frames the page’s content. All the different information pages are called up by the navigation and presented within the framework.

The drawback of frame websites is:

1. Their content is usually not indexed by search engines,
2. Since the meta tags are only on the homepage, interior information pages do not benefit from meta tags,
3. Navigation buttons are usually graphics with no text information for search engines to see,
4. They usually do not use CSS, so they do not avail themselves of the search engine optimization (SEO) potential CSS offers.

The better way to go is with a website redesign that keeps the look and feel of your website (if you still like it!), however utilizes template files for ease of maintenance and CSS for text styles and layout rules.

As a business owner, ease of maintenance and CSS translates as less time and money to make global changes on your website. For instance, if you want to change a banner ad that appears on all your pages, by changing the banner ad in the template, the ad is automatically changed in all the pages that are based on that template.

On websites where the font styles and repetitive images are called out on every page, any global change means a labor intensive project of making the changes on all pages instead of just editing the template or  style sheet. With CSS, if you decide to change your main heading’s font color from brown to green, a change of one line in the style sheet causes every web page’s main heading to change. Very fast and simple with no worry of missing a page.

With a CSS web redesign, your website can make use of over a dozen search engine optimization steps. With online marketing competition getting stiffer as more business owners realize customers are turning to the Internet to shop and research products and services, any ethical SEO technique you can use is to your long-term advantage!

If your website needs a redesign to compete into today’s evolving online marketplace, contact Lightwave Web Design. There is not time like the present for improving your online marketing!